Honda reaps rewards

Honda wanted a more efficient way of managing cash back promotions after experiencing problems handling a huge response to a motorcycle cash back incentive.

“Everything was being double-handled and it took us between two and six weeks to get the cheques in the mail” says Honda Finance Manager Christine Pilbeam. A combination of Australia Post services provided the solution we were looking for.

“Using Post eLetter we set up a template of a letter from Honda that could be personalised for every customer who qualified for a cash back” explains Australia Post Account Manager, Joe Hassall.

Honda simply sent a data file listing the eligible cash back customers and we printed, enveloped and lodged the letter.

We also included a redemption barcode that could be scanned at postal outlets displaying the Bank@Post sign, enabling customers to claim the relevant cash back instantly.

A healthy result for OHSC Worldcare Australia

This promotion is based around the payment of health insurance refund claims to international students.

OSHC Worldcare issues redemption vouchers on site at some university campuses and students can then redeem them for cash at Australia Post outlets.

"Our partnership with Australia Post has enabled us to improve service delivery to our members. We have seen infallible results to date and the voucher system was seamlessly integrated into our operational functions, with excellent assistance and support from Australia Post throughout the planning, set-up and implementation process.”
George Saunders, General Manager - Insurance Operations, Australia.

Customers hot to trot with Breville

Breville identified improved customer convenience and reduced administrative work, as the benefits of the Cash Rewards service.

"We were happy with the performance of the Cash Rewards service” says Breville Trade Promotions Manager, Katerina Kassabalis. “Customers perceived it to be difficult when redeeming cash backs with traditional methods. Using Australia Post ensured our promotions meet sales objectives as customer participation increased due to the convenience of this method.”