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About SDS Data Insights

Listed on the Australian Stock Exchange in 2002, with revenue in excess of AUD$500 million, Salmat has been operating for almost 30 years and we employ more than 5,000 employees providing excellent service and solutions to Top 100 companies across Australia, New Zealand and Asia.

SDS Data Insights is the force in one-to-one communications in Australia. We provide solutions through our four business divisions - BusinessForce, MediaForce, SalesForce and DigitalForce.

Key to our development is our commitment to remain the market leader in this industry, by continually reviewing and introducing new technologies.

Overview of SDS Data Insights

SDS Data Insights Pty Ltd (SDS) is a wholly owned subsidiary of SDS Data Insights Limited, and part of the BusinessForce division within SDS Data insights.

For over 20 years SDS has been actively developing a range of proprietary data quality tools specifically designed to maximise the value and consistency of customer data, particularly for marketing purposes.

These tools are primarily focussed on the areas of:

• Address validation and standardisation
• Address Quality Assessment
• Name standardisation and identification of genders and titles
• De-duplication

Our aim in providing these comprehensive services is to identify opportunities for clients relative to:

• Improving data consistency (standardised formatting of contact details)
• Minimising instances of duplicate records on file
• Reducing the incidence of returned mail
• Maximising postal discounts
• Increasing the chance of making direct contact with clients

MAILPOINT

Functional Description
MailPoint is our powerful and flexible AMAS-certified address validation engine. It parses, standardises and validates address data and then attaches the DPID where this can be identified.

MailPoint firstly parses each address, standardising the structure of each address and identifying errors. Then, using the Postal Address File (PAF) as reference, it applies the AMAS rules in order to append the relevant DPID.

The MailPoint process reveals a wide range of diagnostics on the integrity of an address and its ability to be DPID-appended. Diagnostic results are output with the original address information along with the corrected/updated address information.

Usage
MailPoint is used to manipulate millions of addresses every day in batch and transactional environments. It is primarily used to supply valid, DPID-appended addresses to mail customers, extracting the maximum available discount intended by Australia Post’s rules.

Full reconciliation reports are produced by MailPoint upon completion of every job. These reports provide clients with an insight into the overall quality of their stored address data and a summary of the results of the MailPoint process.

MailPoint is also a precursor to MatchPoint, SDS Data Insights proprietary matching and de-duplication module, increasing the chance of matching and de-duplicating records based on address-related components.

Contact SDS directly for more information on MailPoint and our other Data Quality tools.

Software Information

For the most up to date details of current products, please download the AMAS Summary Guide to Suppliers.

Contact Details

Website: www.salmat.com.au

Wayne Elley

SDS Data Insights

Level 2, 7 Kelly Street
ULTIMO NSW  2007

Ph: 02-8116 9555
Fax: 02-8116 9550

E-mail: sdsdatainsights@salmat.com.au

All product information is as supplied by the company represented on this page and is not endorsed by Australia Post. AMAS^® certification relates only to the address matching component of the product.